Word: mcelroy
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Dates: during 1940-1949
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Probable Dudley lineup: le, Egan; lt Leahy; lg, Morgan; c, Lowis; rg, Mulchaley; rt, McElroy; re, Marshall; qb, Monteith; lh, Gilbert; rh, Stearns; lb, Monafo
Nipped Heels. With old-fashioned competition now in full cry, the race was to the swift, but not necessarily to the biggest. Some giants were holding their own; e.g., Procter & Gamble. Under its hard-selling new president, Neil McElroy, who worked up through P. & G. advertising to the presidency last October, the company boosted its net from $13.2 million to $19.7 million (a gain of nearly 50% for the Sept. 30 quarter). International Business Machines' Thomas J. Watson turned in a $24.7 million net for the nine months, up 16%, while most of his rivals felt declines. But many...
Sailing against a 12-college field will be Frank Scully, Charlie McElroy, John Bishop, and Tom Carroll. These four will put to sea against M.I.T., Yale, Navy, Coast Guard, Princeton, and four other American schools, as well as representatives from Toronto and McGill...
Juniors Scully and McElroy will each skipper a boat, with Carroll and Bishop, last year's freshman captain, acting as crow members...
...such stories as the rise of Manhattan's Rheingold beer. It climbed from eighth to first place in Eastern beer sales largely by the use of pretty Miss Rheingolds, about half of them Irish "colleens" duly elected each year by beer drinkers. (Current Miss Rheingold: pert Pat McElroy.) In its battle with Coca-Cola, Pepsi-Cola plans to count heavily on the new television Pepsi-Cola Girl, Louise Hyde, a 24-year-old Chattanooga belle of whom one adman said hopefully: "She just makes you feel thirsty...