Word: mcdonaldization
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...McDonald's Corp. spent years looking for a suitable location from which to put the bite on summer visitors to Martha's Vineyard. When the hamburger chain finally found a scenic waterside site, executives promised a dignified New England façade-no Golden Arches. But Vineyarders, who have fought successfully in the past against traffic lights, shopping centers and jet planes, mounted a sizzling attack...
...organized a No Mac committee, with support from summer visitors, including Singers James Taylor and Carry Simon, Actresses Mia Farrow and Ruth Gordon, Authors John Updike and William Styron. Although the island has a Dairy Queen and several pizza joints, Henry Beetle Hough, editor of the Vineyard Gazette, denounced McDonald's as "a symbol of the asphalt-and-chrome culture." Warned Hough: "Its coming means that we will have succumbed at last to the megalopolis which we have dreaded." Last week the Vineyard Haven health board refused to issue a septic tank permit to the company. McDonald...
...second frame, which was marred by a six-minute delay after Harvard's Trainor and B.C.'s Bob Hehir crashed through a piece of plexiglass, the Crimson found its offense. Rick Benson knotted the game at 1-1 with assists from Murray Dea and Bob McDonald. Then, Harvard took the lead for the first time on Scott Powers' tally set up by the Hughes brothers...
Since then, it's been season after season of outstanding achievement laced with bitter disappointment. Once again, the Islanders are playing in top form, as expected; the question is whether they can keep their act together come playoff time and avoid disasters like Lanny McDonald, whose infamous overtime flick of the wrist ended New York's best season ever with a whimper...
Venturi's own buildings, designed in partnership with his wife Denise Scott Brown, John Rauch and Stephen Izenour, are more restrained in their use of Pop motifs than his polemics. As California's Charles Moore remarks, "Venturi has celebrated McDonald's Golden Arches, but I'd take bets he's never eaten a Big Mac." He has built no big commissions, so his intentions read best in his houses, most recently in a ski lodge at Aspen, Colo. It is a stew of historical references: "An Art Nouveau grandfather clock with arts-and-crafts overtones," says Venturi, and overlaid with...