Word: mcdonaldization
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...more than a decade, the fastest thing about the fast-food industry has been its growth−in outlets, sales and profits. No area of the business has prospered more than the giant hamburger chains, dominated by McDonald's and its two smaller cook-alikes, Burger King and Wendy's. But lately, increasing costs and competition have taken some of the sizzle out of the chains. Says Wendy's Chairman R. David Thomas: "There's a big washout coming...
...period of scrambling for new customers and healthy returns lies ahead. A basic problem has been the rising cost of food, especially meat; beef prices jumped 30% last year, and some experts say they could increase by 50% this year. The chains have thus been forced to charge more; McDonald's raised its prices last year by about 14%. But higher costs are causing people to order down−to pass up the $1.05 Big Mac for a 500 regular hamburger, buy smaller portions of French fries and cut out dessert...
...details, and ask how to get there. You may find yourself more warmly received at the representative town meetings than at the direct sessions, since at the former there is less chance of your joining in the voting and awarding the Recreation Commission a new swimming pool or McDonald's an allnight franchise...
...McDonald--The Idler...
...Murray Decock (Denis Lapensee, Bill McCreary) 2:03; H--Dave Burke (Mike Watson, George Hughes) 4:11; H--Tom Murray (Bob McDonald, Graham Carter) 5:14; H--Watson, (John Cochrane, G. Hughes) 0:47; J. Burke (Garrity, Dunderdale) 2:43; H--Millen (Manganoo, Burke) 6:15; H--C Dan Fridgen (Bill Ward, Lennox Sterling) 7:42; H--Murray (McDonald, Trainor) 7:40; H--G. Hughes (Carter, Litchfield) 13:47; H--Watson, (G. Hughes, Burke) 0:10; H--Millen (Burke, Mangano) 1:16; H--Murray (McDonald, Trainor...