Word: mcdonaldization
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Dates: during 2000-2009
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...natural question: What kind of risks, really, do U.S. brands face abroad? People outside the U.S., and especially in Europe, are increasingly telling pollsters that they no longer like or feel good about familiar U.S. brands, including Coca-Cola, McDonald's, Marlboro and Heinz. A poll of 8,000 consumers in eight nations taken last December by GMI Inc., based in Seattle, shows that 61% of French consumers and 58% of Germans feel negatively toward U.S. firms. Another poll by the Edelman public relations firm, based in New York City, found that the image of brands including Merck, Procter & Gamble...
...sophomore goalie Kira McDonald, the Golden Knights enter the game ranked ninth nationally, right behind Harvard, in scoring defense, allowing only 1.97 goals per game. In the first meeting, the Crimson broke through for four tallies in a shutout...
...hardest advantage to measure is that merger buzzword synergy. "P&G knows a lot about women. Gillette knows a lot about men," Lafley told investors. "It's very simple, but it's a potent combination." Robert McDonald, a P&G senior executive, hinted to TIME at new products that could capitalize on each firm's strengths. "We have the best-selling male fragrance in Hugo Boss," he says. "How about a Hugo Boss designer razor?" Problem is, with P&G already so big, boasting more than $50 billion in sales, it needs the equivalent of a new megabrand like Tide...
DIED. NICK MCDONALD, 76, Dallas police officer who, on hearing a report of a suspicious man in a movie theater, struggled with an armed Lee Harvey Oswald and arrested him about an hour after the assassination of President John F. Kennedy; in Hot Springs...
...Calories in a Hardee's Monster Thickburger, nearly twice as many as in a McDonald's Double Quarter Pounder with cheese...