Word: mccollough
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...grew up in a time of complete globalization," says Lazaro Hernandez, 28, who, along with Jack McCollough, designs the label Proenza Schouler, "so the boundaries are not as strict. We're young, and we don't have the money to travel that much, but we travel in our heads. We go online. With technology, you can go anywhere on the Internet." This season they found a trove of vintage kimonos in McCollough's parents' attic, and the trapezoidal sleeve shape became a major motif of their collection...
...late 1990s because minimalism, which was so popular then, is so easy to copy," says Hernandez. Indeed, consumers who want to buy a black sweater or a pair of black pants are inclined to go directly to H&M for the best price. As a result, Hernandez and McCollough feel the pressure to make their clothing even more ornate. This season, for example, they employed the French haute couture supplier Lemarie to embellish their clothing with rows and rows of tiny feathers...
Keeping the lines voguish has ensured a stream of recent hits for Target, perhaps even a few bull's-eyes. In stores now is an effervescent new collection by the New York City--based sophisticates behind Proenza Schouler. Designers Jack McCollough and Lazaro Hernandez conceived bustier tops, jersey dresses and tropical prints that evoke their main line in everything but price. "We want the customer to know it's authentic," says Adams, who joined Target in 1983 as an assistant buyer and was promoted to senior vice president of softlines six years ago. Authentic, relevant and fun are her buzzwords...
...customers?or "guests," as they quaintly refer to them?better than anyone. The designers they partner with, themselves unassailable control freaks and not always familiar with the vagaries of large-scale production, are inclined to see their point. "It's like a whole new world to figure out," admits McCollough. "Target interested me because they are more mass market than my company," says Sarafpour. Exposure in 1,494 stores, as well as royalties, doesn't hurt either. Neither Target executive considers these arranged marriages a flash in a Graves-designed pan. For now, at least, a matchmaker's work...
...hordes of couch potatoes are snapping up the latest displays, the wonders of LCD and plasma TV technology are still well out of reach for the average shopper. True, at U.S. retailer Circuit City, sales of flat-TV models have tripled over the past year, prompting CEO W. Alan McCollough to label this Christmas "a flat-panel holiday." But as long as the price tag on a flat-screen TV is four or more times as much as a comparable tube TV, many consumers will drool and dream but not bite. "Prices [of flat TVs] will be cheaper for consumers...