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...idea literally exploded out of my head. A comic strip called The Collective Intelligence of Crisco. Yeah. It would be a strip revolving around a twisted love triangle of the sentient, sexy vat of vegetable shortening, named Cris, a sensitive stick of Mazola margerine and the lovely Florence Henderson, Wesson oil spokesmodel. In addition to working through their various affairs of the heart, they would spend every free moment tirelessly fighting to free the world of lard...

Author: By Jon A. Bresman, | Title: The Collective Editorial of Rice | 2/20/1993 | See Source »

...from its label. Soon after, executives at Ragu Foods of Trumbull, Conn., consented to drop the offending word from their Ragu Fresh Italian pasta sauces, which, like many other prepared sauces, are heat processed. In May the FDA ordered that the "no-cholesterol" claim be removed from Best Foods' Mazola Corn Oil and HeartBeat Canola Oil, made by Great Foods of America. Like all plant oils, these products never contained cholesterol...

Author: /time Magazine | Title: The Fight over Food Labels | 7/15/1991 | See Source »

...Drug Administration. Not the old, demoralized, anything-goes agency whose officials accepted bribes for approving untested generic drugs, but an FDA that seems to be rededicated to protecting the public. Last week the FDA ordered Procter & Gamble, the manufacturer of Crisco Corn Oil, along with Best Foods, which markets Mazola Corn Oil, and Great Foods of America, maker of HeartBeat Canola Oil, to cut out the "no cholesterol" business. While Best Foods and Great Foods stalled by saying they would work with the FDA to resolve the dispute, P&G went ahead and announced it would drop the offending words...

Author: /time Magazine | Title: The Watchdog Wakes Up | 5/27/1991 | See Source »

...apparently has a large lead in the race to market a fat substitute in the U.S., scientists for several rival companies are working on similar substances. Among the possible competitors: the Frito-Lay division of PepsiCo (maker of Lay's potato chips and Fritos corn chips), CPC International (Mazola corn oil and Hellmann's mayonnaise) and the Lever Brothers subsidiary of Unilever (Imperial margarine and Mrs. Butterworth's syrup and pancake mixes...

Author: /time Magazine | Title: Will Fake Fat Yield Plump Profits? | 5/25/1987 | See Source »

American Indian women are more than "beautiful Mazola maidens in buckskin," and are slowly but surely returning to positions of leadership in tribal government, the principal chief of the Cherokee Nation told students yesterday...

Author: By Benjamin Waldman, | Title: Cherokee Chief: Women Gaining Power in Tribes | 12/6/1986 | See Source »

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