Word: maximize
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Dates: during 2000-2000
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...site went through three redesigns, repositioned itself to focus mainly on e-commerce and even sponsored the big screen at Giants games across the street. But TheMan.com's attendance was disappointing, certainly not enough to keep the investors at Highland Capital happy. "People were like, 'Who are you? Another Maxim? Another Details?" says James Lombardi, site product manager and brother of co-founder Steve Lombardi. "We were trying to do too much, trying to tackle every single aspect of men's lives. That wasn't going to generate high revenue...
Simplicity is key, he said, quoting a maxim from John F. Kennedy's speechwriter Theodore C. Sorensen: "never use two words where you can use one, and never use a two-syllable word where one will do." The speechwriter must write in the voice of the speech-giver, with a thorough understanding of his or her political position...
...Maxim Gorky...
Berlinger, who has co-directed true-crime documentaries in rural settings (Brother's Keeper, Paradise Lost), juxtaposes the real with the surreal, whatever those words mean in a fictional spin-off of a pseudo documentary. BW2 ends in a delirious ambiguity, which can be solved by the maxim "Films lie; video tells the truth." But few movies have spread their fibs or facts as clumsily as this one. There's not an emotionally plausible moment in the picture. If Berlinger thinks he's commenting on media sensation--and not trying to exploit it--then the joke...
...trip to ancient Greece isn't your thing, perhaps you'd enjoy the colder climate of Russia. Head for the Adams Pool Theater, where Maxim Gorky's The Lower Depths is opening. Dostoyevskian despair mingles with a subtle undercurrent of Solzenhitzenian optimism in this rarely performed classic which depicts the life of flophouse residents at the turn of the century...