Word: mattison
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Dates: during 1950-1950
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LISA is the creation of polished, personable Executive Vice President Evan A. Mattison, who has rung up many a banking "first" for the Bank of America. He set up its installment financing system, also lured in many a small businessman by lending him working capital on accounts receivable. He thinks that LISA will not only bring in new customers, but will persuade present depositors to save on a more regular basis. Said he last week: "Insurance makes them squeeze their piggy banks every month." At week's end, some 200 new customers had made a date with LISA. Eventually...