Word: masses
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...This isn’t going to be like walking on a pasture, it’s going to be like walking into a pasture,” said J.P. Licks founder Vince Petryk of the unorthodox plans for his new Mass. Avenue location. “They dry it and then it’s treated to be fire-proof. This is for all intents and purposes a grass-covered store....I don’t know if it’s going to look great or bad, but it’ll be different...
...store, which will also serve coffee starting at 6 a.m., takes over a Harvard-owned location at 1312 Mass. Ave., next door to the former location of Toscanini’s, another local ice cream store. The University leased the property at “20 to 25 percent” below what the market rate would have been, according to Petryk...
...near Area 51, and it's 1957, a time of rock 'n' roll (Elvis's "Hound Dog" on the soundtrack), fear of the Soviets (and why not? they've just penetrated a U.S. military base), fear of The Bomb (hey, what's that mushroom cloud on the horizon?) and mass sightings of UFOs (coming right...
...head down and hit you. That was my gig." He still has a locker-room mouth--"We give a s___ about what we do every day"--and rarely minces words. "What makes Under Armour special is the fact that we don't make a bunch of crap for the mass market," he says...
...Colombia in the 1980s and the early 1990s. Mexico's cartels, including the Sinaloa gang's main rival, the Gulf Cartel, have in recent years raised the scale of the bloodletting by introducing such weapons as grenades, AK-47 assault rifles and bazookas, as well as ghastly methods like mass beheadings...