Word: markkula
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...Mike") Markkula regarded I him as too erratic and inexperienced to handle a major project...
...Jobs got Mac because it was a small group. Scott and Markkula thought it would keep him out of their hair and he wouldn't bother the Lisa people...
Life at Apple has been tough for some to swallow. Following the initial problems with the Apple III, the company president fired some 40 employees and was in turn dumped by Jobs and current Apple president A.C. ("Mike") Markkula. Steve Wozniak drifted into conspicuous retirement and last year staged a rock concert in the Southern California desert. Some oldtime employees have not shared in the corporate bounty. Says one: "I wasn't obnoxious enough to make myself a millionaire." Jobs drives the staff hard, expecting long hours, high productivity and indefinite patience with his scattershot ideas. "He should be running...
...rapid growth, however, was hard to control. In the words of Markkula, the problem was "to keep the race car on the track." The introduction in 1980 of Apple III, a more powerful version of its predecessor, was a fiasco. The new machines, plagued by production snafus, were full of bugs and had to be withdrawn from the market. Early last year some 40 employees were fired, and the project manager of Apple III resigned: Since then, Apple's growing pains have eased. Sales of a retooled Apple III have improved, and those of the less expensive Apple...
...products, Apple will have to prove that it has the management talents needed in a firm that this year will join the ranks of the Fortune 500. Though Wozniak remains a major shareholder, he has dropped out of company affairs and returned to Berkeley to finish his studies. Markkula plans to retire within two years to spend more time with his family. Jobs, who had the vision to build one of America's foremost companies from a hobbyist's toy, must show that he has the foresight and ability to guide a major corporation...