Word: marketed 
              
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 Dates: during 1960-1969 
         
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When Britain set out to counter the six-nation European Common Market with a European free-trade area of its own-knitting together the Scandinavian countries, Portugal, Switzerland and Austria-Finland badly wanted to join to make this Outer Seven an Outer Eight. But President Urho Kekkonen, a longtime neutralist who stoutly insists that Finland's future must be based on Soviet-Finnish "friendship," said nothing doing. Russia, Kekkonen argued, would be displeased if Finland participated in a non-Communist trade bloc...
...July, when the Outer Seven put into effect its first mutual 20% tariff reduction, the effect on Finnish trade was instant and disastrous. In Britain, Finland's best market, Finnish lumber and paper exporters ran into big trouble from Swedish and Norwegian competition, had to drop prices by as much as $5.60 a ton. Kekkonen, never very popular, was soon in bad political trouble. Last week Nikita Khrushchev decided the time had come to drop in and give him a hand...
...Chaos. Then De Gaulle got in a few cold words about European unity. To suppose that effective political institutions can be built "outside and above the states," he declared flatly, "is a dream." Elliptically, he alluded to his own European dream: a French-led political confederation of the Common Market nations in which joint policy would be hammered out in periodic meetings of the Common Market premiers and reviewed by "an Assembly formed of delegates from national parliaments." (Snapped one German newspaper: "Instead of an integrated Europe. De Gaulle wants to restore a Europe of Fatherlands.") To get his scheme...
JAPANESE APPLIANCES will be sold in U.S. by Matsushita company, with its own dealer organization under its own name. Matsushita, top Japanese appliance maker, will introduce four transistor radio models, sell photoflash bulbs and a photoflash gun, may later also market refrigerators, washing machines and other housewares...
...opening of the market on the next trading day, the flood of orders to buy was so great and sellers so few that longtime Specialist John Coleman of Adler. Coleman & Co. (TIME, July n), the man responsible for keeping the market orderly in TelAutograph, did not open the stock all day. Coleman and Stock Exchange officials thought the demand was based on questionable information, wanted more time to get all the facts. Next day Coleman finally opened the stock one minute before the close at 24, up 5/½ over the previous close...