Word: marketed
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Dates: during 1960-1969
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...Crowell-Collier won control of the Macmillan Co. to create a $60 million publishing complex. Henry Holt, Rinehart and John C. Winston joined forces to create the leading science and language text publishing house, raising sales to $31 million. The aim of all is to get ready for the market looming in the '60s, during which total industry sales of textbooks seem likely to double...
...never seen a publisher yet that could resist a certified check." Ran dom House could not resist, put some 222,060 shares of its stock on sale last October for 11¼. It was eagerly snapped up, now sells for about $31. Harcourt, Brace stock first went on the market last summer at 23½, is selling at about 27. The stock of Scott, Foresman and Co., biggest publisher of elementary school texts, goes on sale this fall, and Boston's venerable Ginn & Co. is making discreet overtures in the same direction...
...this long-range market is being built higher by the boom in new books. The rise of corporation training programs, the new leisure for adult study in night school and correspondence courses has created a growing textbook market for adult education. Educational concern for special opportunity for the gifted child-and the unusually backward-has meant a proliferation of textbooks on the same subject at different levels. Holt now has four college freshman mathematics texts replacing what was once a single staple freshman algebra. From teaching electronic computers what to do man is learning new ways to teach himself: Doubleday...
...readymade market in textbooks in the decade ahead, U.S. publishers are hard at work trying to anticipate the next step in education. They are keeping a wary eye on teaching machines, now in the testing stage. Harcourt, Brace spent $60,000 building their own, but junked it. Explains Harcourt President William Jovanovich: "We decided it wasn't our field, but we felt we ought to give it a try." If teaching machines are perfected and catch on, the chances are good the publishing industry will soon be selling them too-or putting out books to teach teachers...
...Made $2,000,000 in the Stock Market, Darvas...