Word: margining
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...improbable happened and Maine Republicans lost, Nominee Landon would lose, too, disastrously. Worse than that, he would lose even if they won only partially, or by less than a smashing margin. Maine is normally Republican by about 30,000 votes. If, with a Presidential candidate personally enlisted in the State campaign, it failed to go Republican by that many votes or more, it would deal the candidate's prestige a tremendous blow. As Presidential campaign matters stood last week, Alf Landon could not afford to take that blow...
Because the anti-trust laws prevent manufacturers from fixing the retail price of their product, competition has forced the retail margin of profit down to a hairline on the popular brands of cigarets. At two-for-a-quarter the Big Three retail for $6.25 a 1,000. Retailer's profit, allowing discount, is less than i^ per package. Philip Morris, which sold 3,800 million cigarets last year, has generally been able to maintain a retail price of 15? straight, or $7.50 per 1,000. Wholesaling at $6.85 per 1,000, Philip Morrises make the retailer well over...
...restore retailers' lost profit margin Philip Morris last year tried an experiment in four States-Connecticut, Pennsylvania, Ohio, Georgia-each of which has its own cigaret tax. With every carton of 200 Philip Morrises the retailer was given an extra package of 20 free. The same result might have been accomplished by reducing the wholesale price from $6.85 to $6.23 a 1,000. but the psychological effect was different. Retailers loved the free package -15^ clear profit when sold-and they pushed Philip Morris sales...
This made the official requirement 8? instead of 4½?, but grain houses were already asking from 8? to 10? margin...
sailed part of Argentina's estimated exportable surplus of 246,000,000 bu. including Argentine corn that had already reached Rotterdam. At Buenos Aires corn cost only 54? Thus shippers could pay the 25?U. S. tariff and still have a 51? margin for shipping cost and profit. Last week some 20,000,000 bu. of Argentine corn were already bound for the U. S. Most of it will not reach Chicago before mid-September...