Word: marcucci
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Dates: during 1950-1959
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...Marcucci was in trouble. His little Philadelphia recording company (Chancellor Records) had been cashing in on the slim voice of a skinny, second-rate Sinatra named Frankie Avalon. But now Avalon was 17 and beginning to outgrow his appeal for the jukebox set. Busy as he was with his search for a replacement. Bob Marcucci took time to rush to the home of a South Philadelphia neighbor when he saw an ambulance drive up. Policeman Domenic Forte had suffered a heart attack, and Bob stuck around to help. Suddenly he had a vision. He turned to the sick...
...Marcucci persisted. He saw in the round-shouldered boy with the smooth olive skin and the sharp, ducktail haircut just the sort of all-American appeal he was looking for. He made Fabian go to a voice teacher-three voice teachers, in fact, before one was willing to keep him as a pupil. Then Fabian made a couple of records that were duds. Undaunted, Marcucci embarked on a publicity campaign. He sent Fabian on a road tour, got him shots on local disk-jockey programs, and ran trade-paper teasers that screamed in big black type, "Fabian is coming...
...tradition of his trade, screaming hordes of bobby-soxers were on hand to greet him at the airport (where they broke a car window and almost put out one of his eyes) and at a concert in the Hollywood Palladium. All of this leaves Bob Marcucci, 29, feeling like a waxworks Pygmalion, but without worries about the future. When Fabian grows old-18 or 19, that is-he will still have the movies. The boy's notion that he might like to have a crack at college is something Marcucci should be able to handle. There is only...