Word: maraschino
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Dates: during 1940-1949
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Some Operations have been more subtle. Life Magazine put the maraschino on its latest Americanism sundae with a two-page picture spread of "fellow-travelers and dupes" who backed the Cultural and Scientific Conference in New York. The rogues' gallery left little space for a small-print admission that not all of these people were really dangerous, that some were merely being "duped," and that much of the "evidence" against others was hearsay. A magazine with Life's circulation can bring a lot more pressure merely by visual impression and numbers than a paper like the Herald...
...tried to soothe the kids who flubbed: "Too bad, Sara, you stayed up there real long.") Troche, scintilla, poliomyelitis, calyx, cirrus, piccalilli, lachrymose, geodesy, insipid . . . ("That's all right, Martin. I always spell 'insipid' with a 'c,' too.") Syllabus, addendum, flaccid, desiccate, accordion, surcingle, maraschino...
...Premium Stock, utility substitute. Stock underwent an exploratory operation two days ago and doctors reported finding one well-saturated Maraschino cherry...
...Commandments. . . . Copy can be casually optimistic, but no more. . . . National ads . . . are all loused up with overexcited, overeager, overhappy faces. .. . Another mortal sin is the four-color food spreads [of] so-called salads of marshmallows and sliced pineapple trapped in a bed of mint-green gelatine topped with maraschino cherries. I am certain these monstrous double-trucks have set American cookery back 50 years...
Last week, while the hotel staff turned itself inside out (and the public-relations man made hay with the story), Mister Lillyman, Jane and Susie lived his dream down to its minutest detail (a Maraschino cherry on top of each scoop of ice cream in their triple-scoop banana splits). Lillyman and Susie took it in their stride (see cut), but it was almost too much for Mrs. Lillyman. Said she: "He's always been a champagne dreamer...