Word: maranello
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Enzo Ferrari is an Italian automotive genius who worships power and precision and regularly rolls the world's finest and fastest racing cars out of his factory at Maranello. Henry Ford II is a sales-conscious U.S. automotive chief whose company has lately re-emphasized speed and competitive racing as one way to catch up with front-running General Motors. What could be more natural than for the two to get together? They plan to. Ferrari, which produced about 500 cars last year, and Ford, which produced 3,400,000, will become partners once mutual discussions that have been...
...believes that Americans understand his work best, Ferrari bypassed an offer to buy from Italy's Fiat and selected Ford as a partner. Climaxing nine months of discussions, Ferrari last week reached an agreement with Ford, will make it formal when Henry Ford signs it July 4 at Maranello. Under the arrangement. Ford will pay about $10 million for half interest in Ferrari's plant as well as rights to Ferrari research and development. To mark the partnership, the two companies have already started design work on a new prestigious "Ferrari-Ford," which will have a powerful twelve...
...proudest marque in auto racing is the rearing black stallion insignia on the hood of an Italian Ferrari. "Racing amuses me," says Enzo Ferrari, 65, a brooding, irascible genius whose rivals call him "the Monster of Maranello." At his plant near Modena, he turns out some 750 marvelously hand-crafted sports cars each year, the cheapest of which sells for $8,800. And when he puts them on the track, the customers are properly impressed. Last year, a Ferrari won the twelve-hour Grand Prix of Endurance at Sebring, Fla. A Ferrari won Sicily's Targa Florio. A Ferrari...
...automobiles. Says he: "The importance of a race is not so much who is the victor, but the technical results that show whether the engineer is on the right road and progressing." To make sure that he stays on the right road, Ferrari hustles his cars back to his Maranello factory after a race. There they are disassembled and minutely examined by their maker for flaws and hints on how to improve their performance...