Word: mapel
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...several Newsday reporters. In the last elections she borrowed the Daily News idea of a "Battle Page."* Her biggest help came from the Daily News's late great promotion wizard, Max Annenberg. Max coached her on all the tricks of the trade, got her a general manager, William Mapel, ex-managing editor of the Wilmington (Del.) Morning News and Journal-Every Evening, regretted he could not also give her Daily News features because their territory overlapped...
...Ponts' Morning News and Journal-Every Evening (circ. 55,000) needed an executive editor. Du Pont headquarters got in touch with the person who knows most about available editors-Editor Marlen Pew of Editor & Publisher. Editor Pew had just the man, his old friend William Latta Mapel, a big, brawny, bespectacled fellow ten years out of University of Missouri School of Journalism. For five years "Bill" Mapel had been director of journalism at Washington & Lee University. He was president of the American Association of Teachers of Journalism. So devoted was he to Editor Pew that he named...
When "Bill" Mapel set to work for the du Ponts six weeks ago he was promised absolute editorial authority. One of the officers of the publishing company even put it in writing. Last week Editor Mapel met the first test of his independence when the biggest kind of local story for Wilmington broke into his lap. It concerned, of all people, Bill Mapel's bosses, the du Ponts, who were appearing before the Senate committee investigating the munitions industry...
...justice to his readers, his employers and his own conscience, Mr. Mapel had a task which few newspaper editors would have coveted. He started with a straight Associated Press dispatch from Washington leading the du Ponts to the witness stand. The evening edition that day carried a story written by one of its own men. It was studiously colorless, except for identifying the du Ponts as makers of "the high explosives that to a great extent enabled the Allied armies to win that great conflict...
Third day's news was all about the diplomatic protests from foreign powers over the publicity which their munitions dealings had been getting. Then the du Fonts were called to the stand, and Editor Mapel was on the tightrope. Unflinchingly he slapped on the front page the headline...