Word: makeup
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...night before they left for Daytona, the team performed in full costume, hair, and makeup in a “showcase” for their friends and the campus. About 150 students crowded the MAC basketball courts to watch, and cheer loudly, despite the fact that no one could hear the music coming from the tiny computer speakers. Several male members of the audience whooped loudly for the girls’s fishnets and garters...
...since 1971. It also will be the first at-bat for a team trying to score with a demographic that has largely turned away from baseball. Just 8.7% of baseball fans nationwide last year, as measured by Simmons Market Research Bureau, were black--which mirrors the sport's racial makeup: 9% of last season's major leaguers were black, the fewest in 20 years, according to a University of Central Florida study. Baseball's back in D.C., but to endure in a city that is 60% African American, the Nats need to do what the sport has not--bring blacks...
...second makeup doubleheader in as many days for the Crimson, which extended its winning streak to five games...
...This isn't the first time sake has been used as a beauty aid. Geishas once applied the drink to their faces before putting on makeup; and the nation's toji (head brewers) have long been renowned for their soft hands. "It doesn't sound so funny to us," says Keiko Takahashi, a Tokyo dermatologist. "We know that our ancestors were using it for hundreds of years." But nobody expected Japan's brewing firms to push sake's alternative use quite so vigorously. "We wanted to promote sake to people who didn't drink it," says Yasuko Okitsu of Fukumitsuya...
...order to survive we needed to do something more than produce and sell sake," says Sharon Teach, manager of Gekkeikan's planning department. This isn't the first time sake has been used as a beauty aid. Geishas once applied the drink to their faces before putting on makeup; and the nation's toji (head brewers) have long been renowned for their soft hands. "It doesn't sound so funny to us," says Keiko Takahashi, a Tokyo dermatologist. "We know that our ancestors were using it for hundreds of years." But nobody expected Japan's brewing firms to push sake...