Word: makers
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Dates: during 1970-1970
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This month, in an important new move, Du Pont expects to complete its first domestic acquisition in a quarter of a century. It will acquire Endo Laboratories, a small Long Island-based pharmaceutical maker (1968 sales: $22 million). Du Pont is obviously buying marketing flair, not volume. "We need Endo," says Roger E. Drexel, manager of Du Font's industrial and biochemicals department. "Without a feedback of marketing information, we reduce our chances of success with a new pharmaceutical product...