Word: make
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Dates: during 1950-1950
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...could be sure in which direction the fish was meant to be swimming. But the slab, gently curved and polished to paperknife thinness, did seem to move somehow, and the uneven grain of the marble gave it a wavering, watery air. It was no small feat to make stone come alive. The Fish might be ivory-towerish, but no one could call it a joke...
...that he and Beaverbrook had had an even more important disagreement: they had quarreled over fundamental policy for the Standard. He went into no details, but the word on Fleet Street was that the Beaver wanted to change the paper's style, tone down its strident voice and make it something like the conservative Daily Telegraph. At week's end the Beaver was still looking for a man to fill Gunn...
...Enquirer (circ. 72,970), the news came later, but in a manner just as startling. As the day's first edition and the paper's last rolled from the presses, a neat little announcement was pinned to the bulletin board: the paper was closing because "present costs make the decision necessary." Stunned reporters and copyreaders exchanged blank, bleak looks, then drifted aimlessly out the door and into nearby bars. There was little use in looking for jobs on other papers in Oakland and San Francisco; they were fully staffed...
Only during World War II and shortly after, was Hearst able to make much progress against the highly successful Tribune. In 1946 and 1947, when the Tribune was nipped by the paper shortage, the Enquirer led it in advertising. But in 1948, the Tribune was back on top. Last year its linage was double the Enquirer...
Last February Hearst started putting out a Sunday tabloid to buck the Sunday Tribune's 170,803 circulation, but it was a flop, and by June, the Tribune's advertising lead had jumped to three to one. To make matters worse, Hearst met rising production costs by cutting down on news coverage in the face of exhaustive, conscientious coverage by the Tribune. How much Hearst lost in Oakland, no Hearstling would say. (A healthy chunk went to cover severance pay, vacations, and two weeks' pay in lieu of notice.) But the loss was big enough so that...