Word: mainstreaming
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Dates: during 2000-2009
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...Everybodyis doing it. This once underground arts and crafts scene has finally hit the mainstream. With people whipping out their needles in lecture and rehearsal, soon everyone will realize a stitch is a cinch...
Fiercely independent and critically adored, Egoyan is a filmmaker from Canada best known for films such as The Sweet Hereafter and Felicia's Journey. He has largely avoided the mainstream in recent years by continuing to make only the subtle, deeply unsettling films that have characterized his nearly 20 years behind the camera. Much of Egoyan's early work, which found a home on the film festival circuit, was obscure, edgy, microscopically budgeted and seen only by the most obsessive American art-house addicts...
...What you see in mainstream hip-hop is not a natural evolution," he said. "What's now popular is like some type of caricatured offshoot...
...prosecute that. We gotta hit him hard." They tested some new tag lines, designed to make clear that the G.O.P. was still a club worth belonging to. "He's not one of us" was one proposal, and "He doesn't share our conservative values" and "He's outside the mainstream." Someone even proposed "Out of touch" as a possibility, which makes one wonder which campaign it was that just lost a primary by 19 points and never saw it coming...
DIED. EMORY O. CUNNINGHAM, 78, SOUTHERN LIVING founder; in Birmingham, Ala. Dissatisfied with mainstream magazines' portrayal of the South as tainted by poverty and racial divisions, he founded SOUTHERN LIVING in 1966 to showcase the region's graceful qualities. In 1985 he sold the magazine's parent company, Southern Progress Corp., to Time Inc. for $480 million...