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...London, the firm that developed BlueCasting, the Bluetooth-based system used in the Absolut campaign. The rock band Coldplay used BlueCasting last summer to launch its album X&Y. During a two-week period, 20,000 people downloaded video clips and sample tracks directly from posters in London's main rail terminals. Fifty bus-shelter ads in Britain for the movie Alien vs. Predator prompted 500,000 riders to vote for who would win the celluloid battle by pushing a button on the signs. "That's what I call engagement," says Jean-Luc Decaux, a co-CEO of JCDecaux North...
...Recently, Yu's ideas have gained new traction in high places. Environmental sustainability, green growth and resource conservation were major themes of last month's meeting of the National People's Congress. And Yu has been approved to help Shanghai rehabilitate a decrepit industrial stretch of its main river for its 2010 World Expo and to create a corridor of parkland along 1,700 m of the Grand Canal...
...semester, merely half the length Brooks recommends for a properly “transformative” experience. While everyone I know who has gone abroad has enjoyed the experience, the situation is perhaps not quite what Brooks had in mind. Student recollections of semesters abroad usually fall into two main components. First, those happily lengthy commentaries on the intensity, frequency, and general delightfulness of drinking bouts. Friends from home, gaffes in the local language, and involvement with the local authorities all make supporting appearances in these stories. After the commentary on partying, then come the brief, usually cursory, remarks...
...right. Iraqi army troops set checkpoints on the main thoroughfares in and out of Sadr City, but they are powerless in the face of the Mahdi Army. "They do nothing. They can't even stop a vehicle," says a member of a separate unit of the fractious militia as he speeds past one of the checkpoints. A pickup truck overflowing with gunmen toting AK-47s roars up from behind. Their shirts are emblazoned with the name of one of the country's most formidable armed groups: MAHDI ARMY, PROTECTION COMMITTEE, 2ND BRIGADE. As they approach the army checkpoint...
...telephone survey of 1,004 adults, conducted Wednesday and Thursday, 79% say they favor a guest worker program that would allow illegal immigrants to remain in the U.S. for a fixed period of time - the main provision of the bill proposed by Senators John McCain and Edward Kennedy that is now under fierce debate in Congress. Only 47% of those polled say they support the tougher measure backed by some House conservatives, deporting all illegal immigrants back to their home countries...