Word: maestro
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Dates: during 1990-1990
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...mail is the least intrusive way to reach consumers. "It's not like a commercial where you have to wait a whole minute for the evening news to continue, or a billboard that blocks the scenery, or the telephone call that gets you out of the bathtub," says copywriting maestro Bill Jayme of Sonoma, Calif. "If you're not interested, you just throw it out." Says Denison Hatch, publisher of the industry newsletter Who's Mailing What!: "Junk mail is a good offer sent to the wrong person...
After it was all over, I was taken backstage to catch a closer glimpse of the maestro and perhaps, if I behaved (my mom told me that the long line would somehow magically disappear if I was good), to get an autograph. I can still feel the crush of bodies pushing in closer and closer to view, touch or speak to the conductor...
When I finally reached the front of the line, a tall, burly man who smelled like the burned-out ends of cheap cigars stepped quickly in front of me, offered his hand to the maestro and requested an autograph. I was completely overwhelmed; a mere three and a half feet tall, I was hardly a match (in fact, I'm still not) for aggressive paparazzi...
There was again a long, shoving line after the concert to see the great maestro. He had aged tremendously in those ten years, and the effects of his various illnesses were beginning to show. he looked extremely tired...
...first is an old storyteller's trick, and there isn't a trickier old storyteller than Gabriel Garcia Marquez. A good example of his skill comes early in this new novel about the final days of Simon Bolivar, and it is worth quoting if only to demonstrate how a maestro establishes his theme...