Word: macs
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...tote bag, has many of the features Apple introduced in January 1983 with its Lisa computer. It uses a "mouse," a pointing device the size of a stick of butter, that permits users to give commands to the computer with just a push of a button. Like Lisa, Mac relies heavily on symbols and pictures on the screen to help people conquer computer phobia. But unlike the more expensive Lisa, Mac cannot swap information between different programs...
Apple hopes that Mac will differ from Lisa in one important way: popularity. While Lisa was touted last year as a technological marvel, it has been a market dud. The company hoped to sell 50,000 in 1983, but sold fewer than 20,000. The main criticism of Lisa was its $10,000 price...
...machine on which Apple is now placing such high hopes started out as a minor project. Mac, as the computer is affectionately called within the firm, began life in 1979, when Jef Raskin, the writer of the first comprehensive manual for the Apple II, was asked to build a computer that would sell for less than $500 and work through a television set. He built a cardboard mock-up and recommended that Apple produce a battery-powered portable home computer that might cost about $1,000. Raskin code-named the machine Macintosh, misspelling the name of his favorite kind...
...Mac project coincided with a period of byzantine office politics inside the young company. Apple co-founder Steven Jobs, at the time a vice president, wanted to head the development of the Lisa program, but Apple President Michael Scott and Marketing Boss...
...consolation, Jobs was given the Mac program and Raskin shoved aside. Recalls former Apple Accountant Gary Martin...