Word: macs
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...Emphasizing ease of use and attractive screen displays, Apple has gambled that it can buck IBM's marketing muscle with technological prowess and clever advertising. So far the wager seems to have paid off. Future Computing, a Dallas research firm, estimates that in the Mac's first year on the market, sales will reach nearly 383,000, making this the most successful personal computer launch to date. The company, however, has yet to ship large numbers of machines into the corporate market, where microcomputer fates are traditionally made or broken...
...consumer, choosing between a Mac and an IBM PC means choosing between two fundamentally different philosophies of computing, a decision that many first-time buyers may feel ill-equipped to make. IBM's machines represent business-oriented computer technology-dependable but somewhat hard to use. The Mac, with its flashy graphics and hand-held "mouse" control system, is Apple's attempt to make a machine that even a computerphobe could learn to love...
Further complicating the picture is the likelihood that a new model or a sudden price cut will make this season's bargain look like last year's ripoff. Apple surprised the industry in October by bringing out, four months before it was expected, the so-called Fat Mac, a new version of the Macintosh with twice the memory capacity. At the same time, Apple dropped the price on the smaller Macintosh by $300, to $2,195. Reason: rumors about the introduction of a bigger machine were cutting into Macintosh sales. The company is now plagued by reports...
...annual business. Companies had sluggish sales this summer, and several firms, including Gavilan and Franklin, went bankrupt during the slump. Retailers, especially, are counting on a robust holiday selling season. Says Dyson: "They're discounting like crazy just to stay alive." In San Francisco, the price of a Mac has dropped to $1,695, and PCjrs are going for $745, more than 40% off their original list price...
...Washington Post's Herblock suspects that some cartoonists make Mondale "lumpier" than he is, to suggest stolidity. As MacNelly sees him, "He's very formal, hair in place. Nothing flamboyant. I'm struck by two things, his dullness and a kind of whining." After San Francisco, Mac-Nelly drew a signboard reading GATEWAY TO THE MINNESOTA WHINE COUNTRY...