Word: luring
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Dates: during 2000-2000
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...Italy the company is pursuing a unique vertical marketing strategy by launching its own wine bars. The first, opened in 1999, is a 270-sq.-ft. nook at Florence's international airport, where Frescobaldi wines lure customers from among 9 million travelers a year. "In its first 12 months," says Geddes, "it did nearly $1 million in gross sales...
...money offered by programs is not the lure," she says. "It is the opportunity to teach without having gone to ed school that is the real draw...
...surprising that her flair for drama caught the eye of Eric Ober when he was president of the network's news operation. But then Ober left CBS for the Food Network, and it was quite a shocker when he called Finch in the spring of 1999 to lure her there. Insists the mother of three: "I'm not a foodie...
...this has left the Gore campaign wondering how to lure Nader voters. Its answer has been to have surrogates like Gloria Steinem and Jesse Jackson argue that a vote for Nader is a vote for Bush. "I make the case wherever I can that I need a partner at the other end of Pennsylvania Avenue," says Representative Tammy Baldwin, a Democrat who represents Madison, Wis. The National Abortion Rights Action League has sponsored TV ads urging Nader voters to "consider the risk," lest they elect Bush and tip the Supreme Court against legal abortion. The strategy could backfire by drawing...
...Social Security, Bush's large-scale reforms, which partially privatize the program, are fraught with hidden risks and dangers. Although the lure of high returns from private investing might seem attractive, such promises assume an unreasonably bullish market and do not account for obligations to our current retirees--essentially spending the same money twice. In fact, the best estimates of Bush's plan show that it would cause a 20-year period of Social Security bankruptcy. The recent volatility of the stock market should make voters wary of such drastic privatization. Not to mention the fact that Bush's social...