Word: luring
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Dates: during 1930-1930
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...Divisional Examinations in the same breath is something more than a broad hint. The head of the English Department at Hunter College and John Macy offer their work to the public as the latest contribution to the "Ask Me Another" game and then go on to hope it may "lure the reader into further readings". Without attempting to discredit this landable ambition, suffice it to say that "Do You Know English Literature?" is just the sort of thing for those frantic hours when "further readings" is impractical...
...seems that one of the great Canadian Universities, which we credited with more sense, has fallen to the lure of publicity and has entered into negotiations with Mr. Vallee, designed to make the University of Toronto known from coast... There is a limit and it comes, we think, when college after college succumbs to the crooning voice of the New Yorker and goes after cheap radio and song sheet publicity, inimical to the interests of culture and education which a university, we have always erroneously thought, is supposed to embrace and cultivate. --McGill Daily...
...Ford is selling a 15.9-h. p. car in Britain for £185. But if the buyer will take this British Ford with a 24-h. p. engine, he can have the higher powered vehicle for £5 less. By such tempting bait Ford Motor Co., Ltd. hope to lure Britons into buying full-sized cars, paying the "excessive" yearly tax, agitating for its repeal...
Travel magazines have usually followed a rich but static pattern of photographs and articles designed to lure the reader to places far away. Into the field last week came the first monthly issue of Holiday, bringing a refreshing atmosphere of play to the subject of travel...
...time on any course the subject matter of which he has already covered. Divisionals must be faced and information of a diverse nature must be acquired. The question is, should a student be credited twice with work which he has covered but once, even though such a tempting lure is dangled before his eyes...