Word: lordliest
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Dates: during 2010-2019
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...times change. Today the wine world's great hope is the Asian drinker, for many of whom the consumption of grape wine is an aspirational and pleasurably exotic activity, much like sake drinking is in European or American cocktail bars. Facing stagnant sales at home, the Old World's lordliest vintners must leave their crumbling châteaus, and the New World's biggest brand managers forsake their suburban bottling plants, all to spruik their wares at Hong Kong's wine expos. The trade press is agog at a regional market thought to be growing...
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