Word: logo
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...Japan, where loyalty to the corpo ration is almost a state religion, every factory employee from the manager on down puts on a uniform bearing his firm's logo before checking in each day. The aim is to make workers feel like members of a team, on the theory that this boosts productivity. Unlike many Japanese ideas, however, the notion of mandatory company duds may not be all that exportable...
...regularly as they break out cigars after the announcement of a successful earnings report. Says John C. Moran, president of Manhattan's Hampton Hall Ltd., one of the leading corporate tie makers: "They are used to introduce a new installation or a new product or sometimes a new logo, for company anniversaries or as part of a sales campaign." Philip Morris ordered up a tie with a percentage sign on it, as the symbol of a sales convention that had the theme "It's all a percentage game." Nestlé last spring commissioned a tie in honor...
...Hutton. Clayton had the 128 ties he owns hung like a tapestry on a wall in his office. The more subtle the tie and limited its distribution, the more prized it becomes. One of the most highly sought-after ties is the one by Pepsi-Cola with the company logo in Cyrillic script, distributed to a select group of Soviet officials as a memento of the company's trade knot with the U.S.S.R. Another collector's gem because of its scarcity in the U.S. is the navy blue Toyota tie with the automaker's name in Japanese...
...lines pour forth in torrents and saying things in several ways instead of choosing the best. The result was a ripsnorting melodrama that offered Elizabethas what horror movies provide us today. Richard III lacks the subtlety, artistry and development that we see in his nearest relatives, Macbeth and logo. And the whole play moves straightforwardly, putting few difficulties in our way except for a confusing genealogy...
...movement has arisen at Dartmouth to bring back the Indian as the school's symbol. After Native Americans protested the logo when they first were admitted to college a decade ago, the Indian was dropped in favor of the now neutral nickname, the Big Green. After a committee was formed to investigate the students' complaints, it was decided that the school war cries such as "Wah hooh wah" and "Scalp 'em" were offensive; the college's board of trustees declared that the Indian symbol was "inconsistent with the present institutional and academic objectives of the college...