Word: lockhard
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Dates: during 1981-1981
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...publishers and three managing editors-Gruner & Jahr sold their ad-starved, troubled magazine to Knapp Communications (Architectural Digest, Bon Appetit). In exchange, Gruner & Jahr promised to help test-market Knapp's other magazines in Europe. Predicts President Cleon Knapp, who quickly named former New West Executive T. Swift Lockhard as Geo's fifth publisher: "We're not going to report on the sordid part of our world We're going to celebrate it." Also on his mind: drop The Earth Diary subtitle and lower that forbidding newsstand price...