Word: localize
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Dates: during 1970-1970
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...each day during the Christmas season. Auger's wife took out the last of their savings and bought him a mod sleigh-a small plane with Santa Claus faces painted on its sides-and Auger flew into Santa Monica and Los Angeles with a sack over his shoulder. Local civic clubs would arrange for scores of kids to greet him: "The kids would all gang up around the airplane and I'd hand out all kinds of goodies." He did it for nearly ten years, but he was working as hard as he had in Stockton and, once...
...sold Santa Claus to a local businessman who hired a high school student to wear the red suit and white beard during the tourist season. Santa's Kitchen, formerly a children's restaurant, now sports a swank cocktail lounge called the Reindeer Room overlooking the ocean. The merry-go-rounds are mostly idle; the train rarely makes the rounds of its tracks any more; the volume of mail trickled, then was shut off when the substation closed a year ago. Santa Claus, Calif., today is just an ordinary tourist attraction and the owner of a souvenir shop makes...
...young radicals from Spain's northern Basque country are on trial on charges of assorted "separatist-terrorist-Communist activities." The 16 are members of the E.T.A. (for Euskadi at Askatusana-"Basque Land and Liberty" in Basque), a small, militant group of terrorists who profess to be fighting for local autonomy...
Perverted Power. Boasting an annual budget of $11.5 million, Traverse City Hospital wields considerable influence in the town (pop. 17,700). The manager of the local Sears, Roebuck and Co. store, David C. Zemke, wrote to Sommerness: "We will refrain from further use of this media. Please assure your employees that we value their patronage very highly and are indeed sorry if we offended them." After hospital officials threatened to move the institution's bank accounts, the National Bank and Trust Co. also canceled its advertising. So did Robert Dean, president of Red Mill Lumber Co., pointing out that...
...extra dollar of dividend income." Alice Tepper does not pretend to be a pollution expert; she does know how to organize experts who can examine corporate performance. She first got interested in such problems two years ago while working as a securities analyst in a Boston investment firm. A local synagogue requested a portfolio of stocks in companies with minimal defense contracts. After other investors-mainly religious groups-expressed interest in getting similar information, Alice recalls, "I started thinking of how to expand to cover other social problems...