Word: listenership
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Dates: during 1947-1947
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Boosted by such guest stars as Bob Hope, Fibber McGee & Molly, Red Skelton-and by the fact that Amos had a kidney operation and dramatically made the broadcast from a hospital bed-Amos 'n' Andy reached third place in Hooperatings, the largest listenership (about 30,000,000) since the days when movies were interrupted so that audiences could hear them...
...frankly out for the millions. "We're not going to fuss around with highbrow programs. We're primed for a battle with the other networks for mass listenership. It's taken us two years to get in position, and now we're going to move in, fast...
Would advertisers help foot the bills? Said Manager Brecher: "If we get the listenership we expect, they'll be glad to," And the audience was even greater than expectations: within two days, WQQW had some 350 letters, 150 postcards, countless phone calls. The most enthusiastic listener: a dentist. The music, said he, soothed his patients while he drilled into their molars...