Word: liquor
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Dates: during 1940-1949
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Affirmative No. But the ban on "hard" liquor was one rule radio had never broken. In 1939 the 17th Annual Convention of the National Association of Broadcasters had even written it into its official standards of practice: "Member stations shall not accept for advertising [any] spiritous or 'hard' liquor." True to their pledge, the networks said no to Schenley. But their refusal somehow sounded as if they wished they could...
...qualified its negative answer by pointedly limiting it to the "CBS network," which seemed to leave the way open for single-station deals. ABC, rumored willing to accept even a network liquor show, announced cautiously that it had "reached no decision." NBC unblushingly offered the facilities of its' network-owned Station KNBC in San Francisco for a test run. Perhaps in deference to NBC's own policy manual (under the heading: "Business Classifications Unacceptable on NBC" it lists wines and liquor), NBC stipulated that Schenley commercials could be broadcast only after midnight on a disc-jockey show...
...Europe, and Commissioner-in-Charge Paul A. Walker would admit only that he had received some complaints against giveaway shows and other radio practices which he declined to specify. Said Walker soothingly: "The matter is under consideration, but I would hesitate to say anything until some conclusion [on liquor advertising] is reached . . . We have to decide first whether we do or do not have jurisdiction in this matter...
...Though liquor sales were already down about 20% from last year, other distillers tried to hold their price line, insisting that taxes, the biggest item (over 50%) in the cost of liquor, would have to come down before prices could yield much more...
...barrel. Its state officials swarmed angrily on Washington, where the Bureau of Internal Revenue was deciding a momentous question: Is whisky stored in used casks just as good as whisky stored, Kentucky-fashion, in new charred white oak casks? Up rose Guy C. Shearer, administrator of Kentucky's liquor board. "Kentucky," cried he, "is a bourbon state . . . steeped in the knowledge and in the tradition of the production of whisky, both legal . . . and illegal." The Treasury, hinted Shearer, had better not tell Kentucky how whisky should be made...