Word: lippincott
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Dates: during 1970-1979
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HENRY JAMES: THE MASTER (1901-1916) by LEON EDEL 591 pages. Lippincott...
...PROFESSOR'S DAUGHTER by Piers Paul Read. 276 pages. Lippincott...
...growing importance of private labels reflects marked changes in consumer attitudes. Brand loyalty is waning, particularly among young people. Consumers have become more knowledgeable and are willing to trust their own buying judgment. "They read the back label more," says Walter P. Margulies, partner in Lippincott and Margulies, marketing consultants. Indeed, there is considerable irony in the increasing prominence of private-label products. Some of them, including Sears' Coldspot and Kenmore appliances and A. & P.'s Eight O'Clock coffee, have become so well known that they now eclipse many vigorously promoted national brands...