Word: lifebuoy
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Dates: during 1930-1939
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When William Ziff first entered the field Negro papers carried little national advertising except hair-straightener, a few cosmetics, patent medicines. Now the list includes Camel cigarets, Bond Bread. Rumford Baking Powder, Bayer's Aspirin, Blue Ribbon Malt, Gillette Razors, Lifebuoy Soap...
...aboard, snugly dressed and eager for the day's sport. A squall struck the Britannia's vast mainsail. She heeled over and nosed into a grey comber. Right before King George's eyes the wash swept Second Mate Ernest Friend overboard. Sailors threw him a lifebuoy immediately. The ship luffed and signalled for help. Sir Thomas Lipton's Shamrock V heard the cry "Man Overboard" and hove to. But it was too late. Ernest Friend never reached the floating buoy, disappeared. He left behind a widow and four children. King George called...
...mass-distributed products. But although it is known that early civilizations were soap users, their soap tycoons are lost to memory. In present times the great and only soap tycoon was the late Lord Leverhulme (William Hesketh Lever, 1851-1925) who while he was developing Lever Bros. (Sunlight, Lux, Lifebuoy) also developed the Belgian Congo. Art lover, collector, philanthropist, Lord Leverhulme to the day of his death maintained that his was the largest soap company in the world. Today Procter & Gamble dispute the claim, which has never satisfactorily been settled. Earnings of Lever Bros. last year were approximately...
...Lever Bros., English soap makers (Lux, Lifebuoy), control the company which owns the English whaler now at the ice pack...