Word: lewisiana
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...became another profitable venture. Deliberately bold typefaces that varied wildly in size to emphasize certain words, according to the author's wishes, as well as surreal pronouncements ("A picture of a man either is or is not") exerted an appeal on college audiences: more than 50,000 copies of Lewisiana have been sold, and other volumes are on the way. "Lewis wrote 45 books," proclaims Martin. "And Black Sparrow has reprint rights to all of them. It's like having an exclusive option on the Inca Empire." If North Point represents the classical approach to publishing and Black Sparrow...