Word: leverence
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...years huge Lever Bros. (Swan Spry, Rinso, Lux, Lifebuoy, etc.) and huger Procter & Gamble (Ivory, Crisco, Oxydol, etc.) have slugged at each other in the nice-Nellie manner of the advertising campaign—with occasional forays that were not so nice, but not so noticeable to the layman, either. Now the battle has exploded in a big way: in Boston a Federal grand jury indicted Procter & Gamble for using the mails to defraud. By the terms of a 57-page, 40-count indictment this turns out to mean bribing various Lever Bros, employes with aliases like "Babe," "Red" and "Chick...
...Battle Began with a damage suit over granulated soap. Lever's Rinso had proudly dominated that field since 1918, and Lever is still plenty mad over the $5,000,000 it had to dish out to Procter & Gamble and Colgate because a new spraying process Lever adopted in the late '20s turned out (in 1937) to be a patent infringement. About the same time, Lever enraged Procter & Gamble by bringing out Spry to compete with Procter & Gamble's long-established Crisco. Smart Lever Bros.—British-founded, now ambiguously owned by British Unilever's Dutch affiliate Lever...
Under Congress' present price law, OPA cannot extend its ceiling over wages, most current farm prices or rents except in defense areas. But once all nonagricultural prices are roofed over, adding porch roofs will be easier. Then labor will lose a huge lever to pry up raises; desk farmers will lose a big excuse for boosting wheat and corn prices; landlords will have a hard time justifying higher rents...
...number of concentrators in Chemistry has increased considerably, but departmental rules for concentration have not been altered. Chief lever for acceleration remains of course, the summer session. The Biology department has made no special changes in its rules of concentration, and has lost only two Seniors from its 143 concentrators of last fall. For Mineralogy and Petrography, concentration remains solely a divisional matter...
Died. Sir Francis D'Arcy Cooper, 59, chairman of the giant Lever Brothers & Unilever, Ltd. (Sunlight soap in Britain, Lux in the U.S.); in Reigate, England. He succeeded to the chairmanship after the death of Lord Leverhulme...