Word: leverence
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Meanwhile, the routine camp life goes on. The Marines bivouacked in encampments over an area of jungles and palm trees. The palm trees here are part of the world's largest coconut plantation, owned by Lever Bros., and are the source of copra for soaps that are sold all over the globe...
...earning over $1 an hour to invest "at least 10%" of their pay in war bonds. This is not as revolutionary as it sounds: both labor and management had agreed to the scheme. But it may set a precedent for "voluntary" forced savings, and it may give unions a lever to pry wages still higher on the ground that the raise would buy war bonds, hence would not be inflationary...
...method of operation [of the arm]," wrote the doctors, "is somewhat similar to that of a two-horse carriage, where the pull is . . . apportioned and equalized between the two ends of a lever, the whiffletree." Motor power is reduced to about 25% of normal, but this is still enough to enable patients to carry pails of water or pour water from one full pail into an empty one. The articulation is so perfect that the patient can hold and smoke a cigaret with ease...
...soap market was the all-purpose, bland, white soap that floated.* For years there have been other floating soaps in a small way, but "99-44 100% pure" Ivory has always been synonymous with floating soap to the average U.S. citizen. As far back as 1933, Lever experiments with a "different" floating soap had led them to the U.S. Patent Office. In 1940 the company obtained a patent on a "revolutionary" (and still extremely hush-hush) soapmaking process: a "continuous" manufacturing technique that turned out floating soap in a stream of cakes, rather than in batches (brewed separately in caldrons...
Suits & Counter Suits. While Lever Bros, was still experimenting with its floating wonder (already dubbed "Swan" and being tested in key sales areas), Procter & Gamble, in 1940, came out with a "new Ivory" also made by a continuous process. In February 1941, Lever cracked down on the "new Ivory" in the Baltimore courts with a patent-infringement suit. Less than two months later P. & G. hit back with a Cincinnati plea for an injunction against the sales of Swan as an obvious and unfair imitation of Ivory...