Word: less
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Dates: during 2000-2000
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...like Maxim, tried to Americanize the British "lad mag." But the most glaring ratification of Maxim's success came last spring, when the Conde Nast magazine empire brought in Golin to edit the archrival young-men's magazine Details. So it was all the more stunning when last Monday, less than a year into the hot editor's tenure, Conde Nast president Steve Florio told a hastily convened Details staff to clean out their desks by Friday, confounding staff members who believed they had over a year more to raise circulation from around 540,000 to the estimated...
...jettisoned the literary pretense and fashion froufrou of traditional men's mags, hanging a promise of SEX--SPORTS--BEER on the cover like a neon sign on a strip club. There were dirty jokes, a winking attitude and girls, girls, girls, proffering their ample bosoms in bikini tops and less. Shockingly, young men showed up in droves. "Maxim came at the end of a long, dreary, p.c. era," says Golin. "It said, 'Be a guy, have some fun! No one's going to shoot...
This new flow of contraband south from Windsor began in the name of water conservation. In the Energy Policy and Conservation Act, passed in 1994, Congress mandated that toilets sold in the U.S. use no more than 1.6 gal. of water per flush--less than half the flow they had employed before. Soon, as Americans moved into spanking-new homes or replaced their cracked old gurglers with the swishy new models, they found themselves forced to flush and flush again--drowning the supposed benefits of water conservation. And then they had to go hunting for the plunger. Soon they wanted...
...group's first decent rally in 10 years took shape last December. Biotechs bedazzled for three months, surging 175%--only to crumble over the past few weeks. A slew of "promising" companies are now worth half what they fetched in the market the first week of March. Some much less. Consider this biobomb: Protein Design Labs leaped from $97 on Feb. 4 to $327 on March 2 and back to $97 on March 7--completing an expensive round trip. That painful voyage is all too familiar in biotechland...
...rights of all animals. Instead, Wise has created his own non-Darwinian continuum to argue for legal rights for only certain animals--the more a species is like humans, the more deserving it is of legal rights. Yet there is a danger in this approach. For it means the less like us, the less likely that legal rights would be granted. We don't live in an "us vs. them" world. We live in a world of "us and them." We must protect our differences, not just our sameness. BOB ORABONA, OPERATIONS DIRECTOR Friends of Animals Darien, Conn...