Word: leeuwen
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Dates: during 1970-1979
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Anthropomorphism is Lobel's strength: all of his creatures appear to be good-natured humans in animal suits. In Tales of Oliver Pig (Dial; $5.89) he illustrates Jean Van Leeuwen's prose with a family of pigs whose siblings squabble, whose mother has bouts of sadness and whose father can be arbitrary as well as forgiving. A bit hamhanded, but certain to be hogged by parents and children who know why Aesop told human truths with a cast of animals...
...advertising budget of only $30,000," explains Craig Kelly, the bank's 24-year-old marketing director. "Our problem, obviously, was to get maximum exposure for a minimum of money." The notion of grabbing attention by using a celebrated bank robber came from Louis van Leeuwen, president of a New Haven agency, Van Leeuwen Advertising. "The bank people nearly collapsed when I suggested it," he says. "Then they said yes -just like that...