Word: launchful
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...going to take a look at designs that assume we can't use the existing base hardware," Truly said, while conceding a new design would make it impossible to meet a first quarter-1988 launch schedule...
iated against the deep-discount threat with a blizzard of their own special offers. They had on their side a powerful weapon that People lacked: the sophisticated, highly computerized reservation systems linking them with at least 20,000 U.S. travel agents. The systems allowed the airlines to launch myriad discounts, usually on advance purchases with high (as much as 50%) penalties for failure to show up for the seat. For its part, People operated more like a mass-transit company. It offered two cheap daily fares--peak and off-peak--to most destinations, sold few tickets in advance and frequently...
...projected launch cost of the 7J7 is so enormous--$10 billion--that not even Boeing can go it alone. To keep its exposure to between $1 billion and $3 billion, the company has taken the unprecedented step of seeking foreign investment. A consortium of Japanese firms has already agreed to kick in as much as $1 billion for 25% of the project...
...certainly ready, willing and able," declares Richard Brackeen, vice president for Martin Marietta's space launch systems division. His firm and its chief competitor, General Dynamics, have long experience in producing rockets for the Air Force and NASA and, with the unexpected new demand for such launchers, would like to reverse their role. They would rent Government launching facilities and use their own rockets to orbit commercial satellites. The potential benefit: providing competition that would force lower launch prices and, in turn, lure more private business...
While there is no shortage of commercial satellites in space--off which signals for TV, telephone and even printing plants can be bounced for instant arrival at distant points--the cost of launching replacements is rising because of the U.S.'s launch failures. A few U.S. companies have shifted from the shuttle to Europe's Ariane system, operated by the French from launch pads in French Guiana. Arianespace has raised its prices by nearly one-third, to $35 million a launch, and has at least 29 orders on its books, worth some $1.2 billion. But the consortium has only eight...