Word: launchful
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...computer revolution, the techies who run America Online have a pretty shaky grasp of basic math. Let's see: you're the most successful online service in Internet history, with membership rolls shooting up in only three years from 500,000 to 7 million. You're about to launch a snazzy TV ad campaign built around a radical change in pricing policy: from stiff, pay-by-the-hour bills to unlimited all-you-can-eat access to the Internet for $19.95 a month. Yet you have added only a modest number of modems to the 200,000 you already need...
Which is probably one reason Philip Morris has started a new record label, called Woman Thing Music, after the ad slogan for its Virginia Slims brand ("It's a woman thing"). The company intends to launch new female performers by underwriting their albums and sponsoring live performances. Its first release, due this spring, is a six-song mini-album by 27-year-old Martha Byrne (who plays Lily on the TV soap As the World Turns). But here's the catch: the album will be available only in a package along with two packs of Virginia Slims (cost: around...
...Democrats' war on Gingrich took a dubious turn last week when they rolled out a new weapon: electronic eavesdropping. First, the history: on Dec. 21, Gingrich gave the House ethics committee a statement admitting he had given it wrong information--inadvertently, he said. He agreed not to launch a G.O.P. spin campaign to refute the charges. But then he appeared at least to bend that promise in a conference call with G.O.P. leaders, when he strategized about the content and timing of the statements they would put out. Congressman John Boehner joined in by cell phone from Florida; a scanner...
...safe landing was engineer Alex Ritchie, himself a last-minute replacement for a sick crewman, who climbed outside the capsule to jettison a one-ton fuel tank, slowing the rapid fall. "We owe a debt of gratitude to Alex. He saved our lives," said Branson. At the launch Tuesday a North African military air base near Marrakech, Morocco, Branson had expressed higher hopes. "We are about to embark on a great adventure," Branson said shortly before setting off to claim "the last great aviation record left on earth." But the planned 18-day flight of the helium hot balloon...
...students. If the army holds to its pledge, it represents a shift in the role that the military will play in Belgrade. In March of 1991, Serb President Slobodan Milosevic brought army tanks onto the streets of Belgrade to halt protests. He also used the military to launch wars in Croatia later that year and in Bosnia in 1992. But Milosevic has neglected the army in favor of a strong police force, a slight that may cost him. The students have also asked for a meeting with Serbia's police chief, Zoran Sokolovic, to demand the removal of his forces...