Word: launchful
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...wheel. In the 1920s, its chairman and creator, Alfred P. Sloan, decreed, "General Motors will be known for building cars for every purse and purpose." As part of a stunning, perhaps even desperate, act of corporate rebirth, GM is spending a suitably giant-size $6 billion this year to launch a fleet of 16 new vehicles. The goal is to occupy rediscovered market niches, and begin the next decade's equally awesome mission--reclaiming its lost automotive empire...
...with some of that old-time sales religion, Chevrolet general manager John Middlebrook lays on the challenge: "We have people who swore they were never going to buy another Chevrolet or any GM product. It's time to bring them back into the fold. We need to launch these products, put them out there and let the customer decide. This is put-up or shut-up time." Fighting words, Mr. Middlebrook. But as Alfred Sloan might also urge on his new generation at Pontiac, Buick, Cadillac and Chevy: There is still much to do, and little time left...
...helicopter pilot and won a Congressional Medal of Honor for fighting his way out of the jungle after a crash. "At last," went one of the film's proposed (and rejected) advertising slogans, "America has a kick-ass President." The ways in which real Presidents respond to terrorism, launch surgical strikes and the like will no doubt seem effete by comparison...
...talent for turning an implausible plot into a convincing omen. Middle-class flight, a shriveled tax base and the usual urban rumpuses encourage St. Louis authorities to hire S. Jammu, a woman related to Indira Gandhi, to run its police department. Soon Jammu and her imported Indian co-conspirators launch a power grab that includes Orwellian public relations, kidnappings and pet assassinations. Franzen's twisty plot and thriller pace are the sweeteners that mask his caustic commentary on urban decline...
...that killed 10 Americans. "Our record here has been far less threatening," concludes Blagov. Maybe. While the Russian space program claims only two deaths in its 36 years of operation, tight-lipped secrecy among military space program officials is thought to mask dozens of other deaths from launch pad explosions, rumors that are not likely to reassure NASA officials...