Word: launchful
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...victorious team's practice of pouring Gatorade on its coach is a bit tired, but recent attempts to launch a new beverage tradition are not going well. Last week Minnesota Vikings Pro Bowl receiver RANDY MOSS was fined $40,000 for squirting water at an official during the NFC divisional playoffs. Losing to the St. Louis Rams in the fourth quarter, Moss grew angry when field judge Jim Saracino failed to call interference on a pass Moss tried to receive. Standing on the sidelines later, Moss squirted the ref with a water bottle. Moss's agent said he will appeal...
...idea, coming from most entrepreneurs, would be laughed off a venture capitalist's private plane. Time Warner, TIME's parent company, last year scrapped plans to launch a women's information cable network, concluding that it would not be profitable. But Laybourne was able to attract investments from the likes of Paul Allen (co-founder of Microsoft), Bernard Arnault (chairman of the luxury-goods company LVMH) and America Online (which plans to merge with Time Warner), building a programming fund of more than $400 million. She has also drawn a raft of veteran producers and, as business partners, the Hollywood...
Along the way, there's business to be done. New media buccaneers refer to their easiest challenges as "low-hanging fruit," and in the merger announcement the two companies listed a series of efforts that would launch immediately: CNN.com programming featured on AOL services; AOL discs stuffed into Time Warner product shipments; cross-promotion of Warner Bros. movies on AOL-owned MovieFone. If none of these seems especially delicious, that's because low-hanging fruit rarely...
...nature of the Internet economy, making the impossible (or even the implausible) possible. The speed of the Net has served to condense into Case's short business life--he founded AOL 15 years ago--several lifetimes' worth of hardscrabble learning. AOL has had plenty of near death experiences--the launch of Microsoft's online service in 1995, the day AOL's entire service blipped off-line in 1996, the easily won reputation as America On Hold after the service opened itself up to unlimited usage. You might argue that Case was in a no-lose situation, riding the biggest boom...
...best examples of what not to do. One of its mistakes was to do heavy-duty holiday marketing before it had the infrastructure in place to back it up. The site got slammed and spent most of the season scrambling. "The lesson here is, don't try to launch four weeks before Thanksgiving," says Paul Bates, vice president of research at e-commerce tracker BizRate.com "You can't learn how to be an e-tailer from soup to nuts in the amount of time that they gave themselves. It's too aggressive...