Word: launchful
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Money, or lack of it, can do a lot of things. It can launch a dot-com, win Dubya's primary and cause the demise of the Hasty Pudding. But the most recent question that has set academic tongues wagging across the nation is whether it can buy the success of an online university proposing to disseminate an Ivy League-caliber education to the masses, for free...
...exclusivity. Large houses battle for market share not only with their traditional competitors but also with niche brands. A place in the consumer's line of vision is paramount, and big houses are using various strategies to stay there. In the old days, the main vehicle was an extravagant launch of a single new scent. But increasingly the weapons of choice are limited-edition perfumes, male versions of female scents and bath-and-body line extensions. "You need to keep fresh, but you cannot constantly do megalaunches," says Karyn Khoury, senior vice president of fragrance development worldwide at Estee Lauder...
...dear. The secret was revealed at a workshop run by Darling. NJCL publications chair Steven E. Gentle writes, "Sterling for some reason actually had to open his briefcase." Save for a few pens or pencils, "It was empty," he syas. "All this time I thought he was carrying the launch codes for the U.S. nuclear arsenal or something...
...With five of the six singles matches under its belt, the Crimson was well on its way to victory. The Eagles started to launch a comeback by stealing the top two doubles matches, but could not hang on for the sweep...
...forget about Sega" seems to be the point of today's announcement. Sure, Sony made a splash last month with the Playstation2 launch in Japan. And, yeah, Microsoft grabbed headlines with 2001 promises of its own high-powered gaming console, the X-box. But now Sega is taking the Net step to shore up its Dreamcast business...