Word: lafon
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Dates: during 2010-2019
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...French wine industry. Some wine makers argue that the French have for too long clung to a romanticized notion of terroir and a convoluted labeling system, the appellation d'origine controlée (AOC), which makes it difficult for consumers to figure out that a Domaine des Comtes Lafon Volnay Santenots-du-Milieu Premiere Cru is a Burgundy wine - let alone a pinot noir. "This is myopic marketing," says Jean-Claude Mas, a wine maker in the southern region of Languedoc. "And our arrogance caused us to ignore how serious the competition from the New World was." (See how global...