Word: labeling
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Dates: during 1990-1990
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...start of a new decade, a new climate, a new mood. And it had barely begun before pundits were scrambling to label it. Some of the First Desperate Efforts to Name...
Solid-Gold Mogul Music-and-movie hitmaker David Geffen made a shrewd move in April when he sold his record label to MCA for about $550 million of that company's stock. Just seven months later, when Japanese giant Matsushita bought MCA, the value of Geffen's holdings zoomed to $700 million. It's all in the timing...
...prime, back in the late 1950s and '60s, Gucci defined chic. It was one of the great names in fashion, a symbol of luxury, elegance and quality. By the 1980s, however, the label had become tattered and worn, a victim of sloppy manufacturing, countless knockoffs and feuds among members of the Gucci clan. Stylish women chose Chanel suits and Fendi handbags. But Gucci? Never...
...protect the label's image, Gucci cut off the majority of sales to department stores, and now limits distribution of most Gucci products to the company's 143 stores (although watches, perfumes and sunglasses are still sold in department stores and other retail outlets). To restore old-fashioned quality, hand-stitched leather products are being emphasized. And across the board, prices have been raised an average of 20% -- a fact that seems not to daunt a new generation of Gucci loyalists...
...their own throats. They run the risk of alienating their biggest accounts." The manufacturers take that warning to heart. Most outlets and malls are miles from department-store turf. Women's apparel manufacturer Liz Claiborne placed its 22 outlets 45 minutes to an hour from retailers selling its label. "We are very sensitive to our department stores, since they are the nucleus of the business," says Harvey Jones, ad manager at West Point | Pepperell, who won't even divulge the number of outlets the brand operates. Others go to some lengths to disguise their outlets: Izod Lacoste sportswear is sold...