Word: kummel
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Dates: during 1956-1956
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Instead of slyly coupling the Maidenform ad drive with any contemplated campaign for Adlai Stevenson, wouldn't it have been more newsworthy to pick up a Timelier peg for Norman, Craig & Kummel, Inc.-the agency that masterminded and launched The $64,000 Question! Nothing wrong with Maidenform, but surely you'd have chosen a different type of account to characterize N. C. & K.'s opposite number and to try to dignify what promises to be a dilly of an ad promotion for the Republican Party. Going to tell your readers about "hard sell...
...attention for the Uruguayan national anthem in Montevideo (Minn.), smiled at each other across a table in Manhattan's "21." At national committee headquarters, staff members were calmly looking beyond the convention, planning to conduct the fall campaign with the help of Madison Avenue's Norman, Craig & Kummel, Inc., the advertising agency that made the Maidenform bra a symbol of the American Dream. Even in South Carolina, where the civil-rights issue is seething, Democratic delegates caucused, tut-tutted talk of a third party, voted to seek their objectives "within the framework" of the Democratic Party...