Word: kitchenaid
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...seems that mid-century design is invading every room of the house. Who would have envisioned a future that looks so much like the past? Fashion trends come and go, but the cultural appetite for great design, specifically 1950s style, doesn't seem to wane. Companies as diverse as KitchenAid and Balenciaga are delving into their archives and revisiting mid-century colors and curves. And a host of famous furniture companies are reintroducing classics--from Prouvé to Parzinger...
Most people don't spend a whole lot of time thinking about their relationship with their toaster. But KitchenAid does. When the company was testing its new line of retro-inspired appliances, researchers crisscrossed the country asking consumers to describe their kitchenware. "What we said was 'Think of this product as a person and you're meeting him for the first time at a cocktail party,'" says Charles Jones, vice president of global consumer design at Whirlpool, KitchenAid's parent company. "What we kept hearing was 'Solid, dependable, makes me smile, someone I can trust...
...campy opulence of '60s interior designer David Hicks to the high design of newly re-issued Dunbar furniture. Marshall Field's has introduced interior-design guru Thomas O'Brien's updated take on Fiestaware for the table. For the kitchen, there are bubble-gum pink stand mixers from KitchenAid and chubby refrigerators from Elmira Stove Works. In the driveway, there's even a reissued Mini Cooper in a retro-perfect shade of teal...
...there anything this monster e-tailer doesn't carry? You'll find this copper Calphalon pot in the home-and-garden store, along with KitchenAid mixers in 24 colors including pistachio and tangerine...
That left me with two popular older models: KitchenAid's $100 Ultra Power Plus, which comes in fun colors like green, blue and red, and Cuisinart's Custom Control Total Touch, which typically sells for $70. The KitchenAid was cute and compact, but I finally settled on the slightly bulkier Cuisinart because it consistently turned out the most evenly browned bread, bagels, Pop-Tarts and muffins with the least amount of thought or effort on my part. Now that's what I call a smart toaster--not that I'll ever get near a piece of toast again...