Word: kitawaki
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...seemed hurt and disgusted by the recall affair. Bridgestone bought Firestone in 1988, a decade after the American firm nearly sank in the aftermath of another recall--a record 14.5 million tires in 1978. "We spent the past 10 years trying to rebuild the image of Firestone," says Kenichi Kitawaki, Bridgestone's p.r. manager. "Then this happened...